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A stronger Alaska Airlines creates new challenges for Southwest Airlines in California

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Alaska Airline’s acquisition of Virgin America is a deal with California dreams at its heart, but its impact is likely to be felt by both travelers and airlines based in North Texas.Related Alaska Air buys Virgin America in $4 billion dealVirgin America's Richard Branson on sale: Consolidation a trend that 'sadly cannot be stopped'How rumored sale of Virgin America could impact Love Field The deal, valued at $4 billion including debt and assumed leases, is the latest step in an industry-wide trend toward consolidation that has concentrated more than 80 percent of domestic travel in the hands of four airlines. If the deal announced Monday passes shareholder and Department of Justice scrutiny,...

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